The Same Day Start: Instant Bracefication

Marc Ackerman Ben Burris It’s fun to watch things we’ve championed for years become mainstream. In spite of great resistance, the concept of putting braces on the same day as the new patient visit...

Couch to 5K

So it’s obvious that I need to lose weight and get back in shape. This is not the first time I’ve allowed my fitness to go by the wayside. Over the last 5 years I’ve been overly focused on busin...

What’s Your Practice Worth?

This is a burning question in the minds of orthodontists. We used to think that we knew the answer, depending on only a handful of variables. In the past all you really needed to know to value a prac...

You Think SmileDirectClub Is Bad?

I know orthodontists generally hate SmileDirectClub but let me tell you what fully decentralized orthodontic treatment may look like in the future: Scenario #1 Imagine you want straighter teeth and so...

Impediments to Changing from Analog to Digital

It’s been an interesting week. We’ve just finished our book, Straighter: The Rules of Orthodontics and sent it to the printer, we’ve set a date for our first in person implementation...

Dis-Belief

Marc Ackerman, DMD, MBA We have all had different experiences in life that shape our mental model of the world around us.   Although mental models give us a sense of stability in a world of continuo...

A Word to the Wise

My good friend Angela Weber at OrthoSynetics called me this afternoon and basically said, “Calm the eff down!” I wasn’t sure how to take it but she went on to explain that she unders...