Break the Cycle
Last night Bridget and I took the kids to one of our favorite spots for dinner. We didn’t make a reservation and the wait was significant (because Rocco’s Tacos rocks) but we lucked out and got a ...
If We Were Selling to Orthodontists…
We had another interesting thought experiment today. We imagined that we wanted to go into business selling a product (tangible good) to orthodontists and thought about what that would be. It was toug...
Market Penetration Will Outstrip Increasing Competition, for Some
I keep thinking about the generally agreed upon fact that roughly 3,000,000 people in the USA receive orthodontic treatment each year. That may sound like a lot but when you look at 3MM in the contex...
Imagine
Skeet and I had an interesting conversation this morning. We decided to imagine we were around during the heyday of Walmart’s explosion onto the market and that we were aware, at least to some d...