Break the Cycle

Last night Bridget and I took the kids to one of our favorite spots for dinner. We didn’t make a reservation and the wait was significant (because Rocco’s Tacos rocks) but we lucked out and got a ...

If We Were Selling to Orthodontists…

We had another interesting thought experiment today. We imagined that we wanted to go into business selling a product (tangible good) to orthodontists and thought about what that would be. It was toug...

Imagine

Skeet and I had an interesting conversation this morning. We decided to imagine we were around during the heyday of Walmart’s explosion onto the market and that we were aware, at least to some d...

Calling It Like We See It: Two Questions

It’s highly possible that at some point in the next couple decades it will be legal for non-dentists to provide tooth straightening with clear aligners directly to the consumer. Outcome data from pa...