Interviewing Is Marketing

By Bridget Burris Over the lifetime of a practice how many applicants do we interview?  We ordinarily interview an average of 8 candidates for a position and in a single office location you are proba...

The Problem with Binary Thinking

The assumption that when two opposing points of views, people, groups of people or philosophies meet that one is right and one is wrong (or what I call binary thinking) is almost universal among ortho...

Playing in the Big Leagues

I was lucky enough to go to a Cub’s game with Derek Bock this weekend. The Cubs lost but it was an awesome experience and I learned a great deal – as I always do when I spend time with Derek. The ...

CHASING OUR NEW PATIENTS AWAY

By Bridget Burris One of the practices we purchased over the years had this incredible confirmation policy for their new patients.  If they did not push the confirm button or send the required “YES...

The Google Review Arms Race

I’ve always taken it at face value that every orthodontist needs to make a concerted effort to amass hundreds of positive google reviews. Why would someone dare question something so obviously true?...

Orthodontists ARE Dentists!

I just don’t understand our collective obsession and unwillingness to changes when it comes to a couple things: Why do people have to see a dentist every 6 months and why won’t orthodontists start...

God Must Be Class II

We humans were created in God’s image right? So it stands to reason that since most of the people in North America are Class II, God must be Class II doesn’t it? That kind of “logical” reasoni...

CLINICAL TIMELINESS & EFFICIENCY

By Bridget Burris Running on time is the most important practice and team value that we have in our office.  We consider it a sign of respect to see the patients when they are scheduled and get them ...