No Shows = No Big Deal!

I used to get so mad when people dared to break appointments. “How disrespectful! People these da......

Free Cases Cost Money?

I read the newsletter of an antiquated but still popular orthodontic consultant the other day and wa......

Our Doctor Is THE BEST!

If I call your office right now and ask for a new patient appointment, will the person answering you......

Coach

By: Dr. Mike Zetz I am writing this with the assumption that the reader – YOU – holds this tenant......

But It’s Not Perfect!

Recently a member of Ortho101 asked about how to handle an imperfect finish. It is a great question ......

The Paternal Model Is DEAD

The days of telling patients what to do and expecting them to follow blindly are over and I, for one......