Why 3000 Is More Than 5500

Marc Ackerman Ben Burris We have discussed repeatedly our belief that the average fee for orthodontic treatment will trend lower. This prediction has been met with shock and horror from the majority o...

Calling It Like We See It: Two Questions

It’s highly possible that at some point in the next couple decades it will be legal for non-dentists to provide tooth straightening with clear aligners directly to the consumer. Outcome data from pa...

Impediments to Changing from Analog to Digital

It’s been an interesting week. We’ve just finished our book, Straighter: The Rules of Orthodontics and sent it to the printer, we’ve set a date for our first in person implementation...