Thought Experiment – The Next Big Thing
Marc Ackerman & Ben Burris What event will totally disrupt the landscape of orthodontics more than any other we can imagine? That’s easy and we have mentioned it before: When someone is able to ...
The Economy Is Booming – Why Isn’t Your Practice?
The biggest problem facing orthodontic practices in the United States is a lack of new patients. Though there are outliers who have more work than they can handle and despite other concerns, orthodont...
Protecting the Public?
The last time organized dentistry and dental boards tried to “protect the public” they warned of the dangers of tooth whitening done outside the office of a licensed dentist. Of course there was n...
What’s Your Practice Worth?
This is a burning question in the minds of orthodontists. We used to think that we knew the answer, depending on only a handful of variables. In the past all you really needed to know to value a prac...
You Think SmileDirectClub Is Bad?
I know orthodontists generally hate SmileDirectClub but let me tell you what fully decentralized orthodontic treatment may look like in the future: Scenario #1 Imagine you want straighter teeth and so...
It’s Time to Grow Up
Orthodontists claim that receiving orthodontic treatment as a child or teen increases self-esteem an......
New Study Proves Clear Aligner Therapy TOTALLY INEFFECTIVE!
A double blind study conducted by Drs. Smith and Jones at the Institute for Dental Consumer Protection has found that aligners are totally ineffective in moving, straightening, aligning or otherwise p...
So You’re Mad at Invisalign?
Let me get this straight… We orthodontists are dying as a speciality and yet we refuse to make any substantial changes to save ourselves. We orthodontists believe we are top 1%ers and our track ...