It’s Not About Price

Yes we have a flat fee of $2998 at Smiley Face. Yes I love it because at this price point I have a great deal of freedom to practice as I see fit, I treat only people I enjoy and I work only when I wa...

All Things Being Equal…

All things being equal, all orthodontists KNOW the following to be true: A higher conversion rate is better than a lower one. A higher collection rate is better than a lower one. A lower no-show rate ...

Right or Rich?

We average a couple visiting doctors a week at Smiley Face these days. Doctors who generally come to see what we are doing and learn but in a significant number of cases it is readily apparent that th...

NEVER Tell New Patients Your Price Over the Phone!

If you listen to consultants and gurus they will insist that orthodontists and their staff should never, ever respond to the question “How much do braces cost?” with a number. Some of the more lib...

Anterior Implants Suck

I had a very interesting conversation with a dental school classmate today. He’s one of the smartest people I know and given his class rank in dental school, he could have done any specialty he want...

Omnidirectional Orthodontics

Marc Ackerman & Ben Burris We were discussing orthodontic theory and practice from an historical point of view today and remembering that 1) Transverse First was a big deal in the 1990’s and ear...

Pricing Implications

You get what you pay for… This was never more true in orthodontics than today. Though we try and ignore the fact, there is an implied agreement between orthodontists and our customers that transcend...