The Conversion Breakdown

Ben Burris & Angela Weber Today’s orthodontic practice seeking growth requires a different mindset not only in how new patients are attracted but also in how we view key performance indicators. ...

The Smiley Face Experience Facebook Page

So it’s been a couple years since I shut down Ortho101 and I figure it’s about time to create the third iteration of a real time, interactive, free, online forum aimed at helping residents...

It’s DTY not DIY

Do you do a CBCT on every ortho case you treat? Do you mount models for every case? Do you spend an hour in the new patient consult? Do you record periodontal probing for every tooth on every patient?...

AAO Conflict of Interest?

Since we wrote a couple pieces about KOL’s, what they say, why they say it and how you can learn about how much they are paid, this discussion has taken on a life of its own. If you’re not clear o...

Carriere Motion & MEAW – Birds of a Feather

The last couple weeks have been more interesting than usual. I attended the SAO in New Orleans – the first time I’d been to an AAO constituency meeting in a while – and was shocked b...

The Best Talk Ever

Bridget and I did a 45 minute talk to a group of orthodontists in Phoenix a couple weeks ago and I h......

Interviewing Is Marketing

By Bridget Burris Over the lifetime of a practice how many applicants do we interview?  We ordina......

The Problem with Binary Thinking

The assumption that when two opposing points of views, people, groups of people or philosophies meet that one is right and one is wrong (or what I call binary thinking) is almost universal among ortho...

DIY Medicine?

Everyone agrees Telemedicine is a thing. It has been for several decades. The American Telemedicine Association was established in 1993 and the number of patients accessing real doctors via Telehealth...