Our Nature
We orthodontists are funny creatures. By nature and by training we totally ignore what is right and focus all our energy on the smallest of defects. This is a fantastic attribute when it comes to gett...
Transparency in AAO Spending
From what we can gather, the AAO spends between 20 and 25 MILLION DOLLARS every year – though we admit there is a lack of clarity on this and most things to do with the AAO budget. Our understa...
The Psychology of the Deal
In San Francisco at the AAO Annual Session and in the days since I’ve enjoyed watching the dogged pursuit of the deal. What deal? Any deal! We orthodontists get so excited about the idea of saving m...
I Hate Shoppers!
I hear this all the time. Whenever 3 or more orthodontists have a discussion of any length, the topic of shoppers is bound to come up. You can feel the indignation and almost smell the angst as each...
Enlightened Self Interest… & The Other Kind
According to Wikipedia, “Enlightened self-interest is a philosophy in ethics which states that persons who act to further the interests of others (or the interests of the group or groups to ...
Ask and You Shall Receive, Part III
There is no better time to ask patients to refer their friends, family and neighbors than TODAY. What did you think I was going to say? At debond? In the new patient consult? When they give you a comp...
Ask and You Shall Receive, Part II
As discussed before, PRIDE IS EXPENSIVE. In the modern world we must educate current patients on when and how to tell their friends, family and neighbors to come see us. This is a win-win as patients ...
Ask and You Shall Receive, Part I
The idea of asking current patients and parents for referrals strikes fear in the heart of most orthodontists! We are professionals and we don’t beg or act “salesy!” I used to think the same...