Let’s Vacation Together!

By Bridget Burris I know this heading just sounds weird, no doubt about it. Let us assume that your office has 12 team members and each person gets 3 weeks vacay per year. In addition, you (or your do...

What’s the Goal of a Consensus Conference?

We received a typical bulk e-mail from the American Association of Orthodontists this week that makes for an interesting thought experiment. The e-mail announced that the AAO plans to have a consensus...

We Welcome Peer Review

Dr. Courtney Dunn has graciously read and reviewed our book, Straighter: The Rules of Orthodontics. Dr. Dunn is a leader in our specialty and she has created a fantastic forum for improving the pract...

What Is a Difficult Orthodontic Case?

Everything in life is difficult if you make it that way. That doesn’t mean that everything in life can be made easy but for the most part it can be made manageable.  They don’t teach you that in ...

What Is Comprehensive Treatment?

I hear disparaging comments all the time from orthodontists when they talk about anything other than what they consider “comprehensive treatment”. But this begs the question, what exactly is the d...

Orthodontists, Raise Your Fees

Or keep them the same. Or do whatever you want. We don’t care what you do with your fees and we are not advocating that you lower them. All we are doing is pointing out SIX FACTS: The biggest proble...

Why 3000 Is More Than 5500

Marc Ackerman Ben Burris We have discussed repeatedly our belief that the average fee for orthodontic treatment will trend lower. This prediction has been met with shock and horror from the majority o...

Straumann Buys Clear Correct for $150,000,000.00

The world is changing and competition in the clear aligner space will only continue to ratchet up as more players enter the arena. As I’ve said before, I believe this will serve increase the b...