The Google Review Arms Race

I’ve always taken it at face value that every orthodontist needs to make a concerted effort to amass......

Google vs Facebook Mindset

I assume marketing experts know the difference but I’d never considered the distinction between the ......

WE ONLY HAVE ONE FEE!

I bet I get asked half a dozen times a day by fellow orthodontists on OrthoPundit, via FB messenger,......

What’s in a Price?

Metaphorically speaking, we orthodontists traditionally sell half gallons of vanilla ice cream. Cust......

Customers Won’t Wait

Perhaps I'm a bad person or patient or customer or wherever but I've needed to get an eye exam and a......