Google vs Facebook Mindset
I assume marketing experts know the difference but I’d never considered the distinction between the ......
WE ONLY HAVE ONE FEE!
I bet I get asked half a dozen times a day by fellow orthodontists on OrthoPundit, via FB messenger,......
A Better Use of Your Facebook Time
Since we opened Smiley Face in May I’ve been running our practice Facebook page, responding to messa......
I Want a Lower Conversion Rate
Eureka! I finally figured out something I’ve been pondering for over a month. I used to think a ......
It’s About Getting Patients In The Door!!!!
We have talked about the vital and primary nature of the need to get patients in the door many times......
What’s in a Price?
Metaphorically speaking, we orthodontists traditionally sell half gallons of vanilla ice cream. Cust......
What Does the Average Orthodontic Consumer Look Like?
Not the average orthodontic patient seen in the traditional orthodontic office, the average consumer......
Customers Won’t Wait
Perhaps I'm a bad person or patient or customer or wherever but I've needed to get an eye exam and a......