God Must Be Class II

We humans were created in God’s image right? So it stands to reason that since most of the people in North America are Class II, God must be Class II doesn’t it? That kind of “logical” reasoni...

I Want a Lower Conversion Rate

Eureka!  I finally figured out something I’ve been pondering for over a month. I used to think a high conversion rate was important. Then I thought that conversion rate was irrelevant. I was wrong ...

Teledentistry: The New Frontier

I’ve launched the ATDA in an effort to shape the conversation around the practice of teledentistry – a tool to increase access to care for millions of Americans with innovative technological a...

20 Million or 100 Million?

I’ve had several conversations of late with orthodontists interested in joining or starting DSOs. They want me to advise them as to how to proceed in any number of variations on a deal that makes th...

Truth and Consequences

by Marc Ackerman Truthiness is the quality of seeming to be true according to one’s intuition, opinion, or perception without regard to logic, factual evidence, or the like. In orthodontics, the...

Customers Won’t Wait

Perhaps I’m a bad person or patient or customer or wherever but I’ve needed to get an eye exam and a physical for licensure for some time but I’ve been putting it off for a while. Y...