Google vs Facebook Mindset

I assume marketing experts know the difference but I’d never considered the distinction between the two most popular digital marketing platforms in orthodontics and I’ve never heard anyone discuss...

Key Stressors in the Orthodontic Office

It shouldn’t be but practicing orthodontics and running an orthodontic business is generally considered  very stressful by orthodontists. Conceiving, implementing and getting Smiley Face running wa...

Making an Appointment is Enough

As I’ve mentioned, at Smiley Face we do a great deal of communication via Facebook messenger with consumers who are shopping for braces online. These free flowing, largely unstructured conversations...

WE ONLY HAVE ONE FEE!

I bet I get asked half a dozen times a day by fellow orthodontists on OrthoPundit, via FB messenger, via text, via email and on our ProOrtho FE Study group if we charge extra for RPEs, broken brackets...

A “Fun” Exercise in Self-Assessment

Answer the following questions and write them down. Just write down what you think the numbers are as they don’t need to be perfect. How long is your average treatment time? What percentage of your ...

A Rant

Bridget just took a post dated check from a mom for our $292 down payment to get her started today because we had time. NOW. That as opposed to waiting for them to come back in a few weeks… Or m...

A Better Use of Your Facebook Time

Since we opened Smiley Face in May I’ve been running our practice Facebook page, responding to messages, answering questions posted as comments and generally doing whatever needs to be done to enga...

You’re Probably Doing It Already

It’s been interesting of late. I’ve probably talked to two dozen orthodontists over the last few months about their anxiety over a shrinking orthodontic practice. They tell me case starts are down...

You’re Asking the Wrong Questions

I get survey requests from the AAO regularly and I like to take them to see what residents, and thus their faculty, think is important. It also gives insight into what the people handing out grants ar...

The Rules Part 2 – Advice for Young Adults

There are lots of things we didn’t know and still don’t. Lately Bridget and I have been sharing stuff we wish we knew with some younger friends of ours (as I mentioned in an earlier blog) so I tho...