Creation of An Authentic, Contiguous, Awesome, Successful Brand & Business Smiley Face is unlike anything in orthodontics. When we unveiled the brand and the model we could hear the collective groan from our orthodontist peers and were told things like, “you can’t make money at 3000 dollars” or “emojis are a fad and it’s not … Continue reading A New Face in Orthodontics: Meet Smiley Face