Lessons In Customer Service

Again today I received a harsh lesson in customer service – rather a lesson in how not to do it. Since moving to Windermere in May of last year we have used Massey Services for all sorts of thi...

Do What You’re Told!

So Friday our family and friends went to watch our fourth grader in his school play. The boy was very excited and had asked me about 1000 times if I was coming to see his play. He also made it clear t...

I Want a Lower Conversion Rate

Eureka!  I finally figured out something I’ve been pondering for over a month. I used to think a high conversion rate was important. Then I thought that conversion rate was irrelevant. I was wrong ...

ProOrtho CoverDoc Marc Ackerman

Super proud of our current Progressive Orthodontist Magazine CoverDoc! If you aren’t aware of all the things Dr Marc Ackerman has done for the profession – research, innovation, peer reviewed ...

It’s About Getting Patients In The Door!!!!

We have talked about the vital and primary nature of the need to get patients in the door many times here on OrthoPundit but now that Smiley Face is opening I wanted to give the first of what will be ...

Teledentistry: The New Frontier

I’ve launched the ATDA in an effort to shape the conversation around the practice of teledentistry – a tool to increase access to care for millions of Americans with innovative technological a...

Free Payment Slider- New Release

By: Angela Weber, CMO OrthoSynetics We still get a ton of requests for our free Smile Planner. Due to the high demand, we are releasing Smile Planner 2.0 at the AAO! The Smile Planner is a tool your t...

NEWS FLASH!!

The kind of bracket you use has very little impact on your “clinical efficiency”. Now before you totally freak out, please allow me to elaborate on the reasons I hold this to be true. If you’ll ...