NEVER Tell New Patients Your Price Over the Phone!

If you listen to consultants and gurus they will insist that orthodontists and their staff should never, ever respond to the question “How much do braces cost?” with a number. Some of the more lib...

Anterior Implants Suck

I had a very interesting conversation with a dental school classmate today. He’s one of the smartest people I know and given his class rank in dental school, he could have done any specialty he want...

Omnidirectional Orthodontics

Marc Ackerman & Ben Burris We were discussing orthodontic theory and practice from an historical point of view today and remembering that 1) Transverse First was a big deal in the 1990’s and ear...

Pricing Implications

You get what you pay for… This was never more true in orthodontics than today. Though we try and ......

The Art of Orthodontic Doublespeak

Enjoy this guest blog from Dr. Marc Ackerman. I find it interesting, thought provoking and an excellent prelude to the 2019 NewConn Meeting.  There’s an old adage that states, “Say what you mean ...

$800,000

The other day I was asked why I think the median orthodontic pracrice is doing less than a million i......