Sales Is NOT a Four-Letter Word

I hear all the time from orthodontists how “our clientele is high end and we can’t do ‘sales’ because that demographic won’t tolerate it.” Of course this is just another way of defending t...

The Boutique Mentality

For years we have met colleagues who tell us that they have or are thinking of starting a boutique orthodontic practice. In our younger less skeptical days, we would take this at face value believing ...

Playing Offense or Defense?

By Marc Ackerman Lower incisors have to be positioned upright over basal bone and you must measure this on a lateral cephalometic radiograph before and after treatment. If you don’t finish your ...

Tempest in a Teapot

Imagine a person standing on the shore of an immense lake using a teaspoon to transfer water from the lake to their vegetable garden. When asked why they are using a teaspoon instead of something more...

They Can’t Get Away with That!

Marc Ackerman Ben Burris One of us went to an emergency meeting of the Massachusetts Association of Orthodontists last week. It was held at a small hotel in a nondescript meeting room with about 20 or...

Break the Cycle

Last night Bridget and I took the kids to one of our favorite spots for dinner. We didn’t make a reservation and the wait was significant (because Rocco’s Tacos rocks) but we lucked out and got a ...

If We Were Selling to Orthodontists…

We had another interesting thought experiment today. We imagined that we wanted to go into business selling a product (tangible good) to orthodontists and thought about what that would be. It was toug...