I Want a Lower Conversion Rate

Eureka!  I finally figured out something I’ve been pondering for over a month. I used to think a high conversion rate was important. Then I thought that conversion rate was irrelevant. I was wrong ...

ProOrtho CoverDoc Marc Ackerman

Super proud of our current Progressive Orthodontist Magazine CoverDoc! If you aren’t aware of all the things Dr Marc Ackerman has done for the profession – research, innovation, peer reviewed ...

It’s About Getting Patients In The Door!!!!

We have talked about the vital and primary nature of the need to get patients in the door many times here on OrthoPundit but now that Smiley Face is opening I wanted to give the first of what will be ...

Teledentistry: The New Frontier

I’ve launched the ATDA in an effort to shape the conversation around the practice of teledentistry – a tool to increase access to care for millions of Americans with innovative technological a...

Free Payment Slider- New Release

By: Angela Weber, CMO OrthoSynetics We still get a ton of requests for our free Smile Planner. Due to the high demand, we are releasing Smile Planner 2.0 at the AAO! The Smile Planner is a tool your t...

NEWS FLASH!!

The kind of bracket you use has very little impact on your “clinical efficiency”. Now before you totally freak out, please allow me to elaborate on the reasons I hold this to be true. If you’ll ...

The Relentless Pursuit of Mediocrity

I recently read the article Key Performance Indicators by Charlene White in Orthotown magazine. Taken at face value, the article is an iteration of “average numbers” though it’s not entirely cl...

Signs

I saw this sign today while out and about (note the pen on a chain as well – what message is that sending?) and thought it made for a great blog topic. It’s the simple things that make all...

Consistent Problems Are Actually Opportunities

Do you have a problem that you have to deal with every single day in your business? Every week? Every month? If you said no I’d question your grasp of the day to day operation of your office, wonder...

20 Million or 100 Million?

I’ve had several conversations of late with orthodontists interested in joining or starting DSOs. They want me to advise them as to how to proceed in any number of variations on a deal that makes th...