Recent Posts
Sit Down, Be Humble (or don’t)
I’ve been wondering lately if the definition of humble/humbled has changed without me knowing it so I consulted dictionary.com. Nope. The definition has not changed as you can see for yourself. The ...
Round Trippin!
“Round tripping the teeth is bad!” Every orthodontic resident has heard this phrase 1000 times and has probably repeated it at least as many as an orthodontist. But what is the basis for this “t...
Obsequies for the American Board of Orthodontics:
By Marc Ackerman Mission Statement of the Commission on Dental Accreditation: The Commission on Dental Accreditation serves the public and profession by developing and implementing accreditation sta...
Tactics Will Not Cure What Ails Orthodontists
We orthodontists are obsessed with the latest tactic/tip/pearl to do something “better” or faster or more effectively. No matter whether it’s clinical or practice management or marketing or HR, ...
Technology Will Not Fix What Ails Orthodontists
I received this unsolicited email a couple days ago. Honestly, I’m not sure what the phrase “When evolution means revolution” even means but I do know one thing – the “evolution” of “adv...
Orthodontics IS a Commodity… Just Not To Orthodontists
Are shoes a commodity? Depends on your point of view. If you’re the average American they certainly are and shoes are bought by the vast majority on a sliding scale that leads with price while also ...
What’s in a Price?
Metaphorically speaking, we orthodontists traditionally sell half gallons of vanilla ice cream. Customers visiting the average office can have any kind of ice cream they want as long as it’s a half ...
Details About My New Orlando Orthodontic Office
I think it’s time to share the preliminary floorpan, logo and pricing plan for the new office since I’ve had so many questions. Questions like: What will it look like? How will you make m...