The Conversion Breakdown

Ben Burris & Angela Weber Today’s orthodontic practice seeking growth requires a different mindset not only in how new patients are attracted but also in how we view key performance indicators. ...

A New Face in Orthodontics: Meet Smiley Face

Creation of An Authentic, Contiguous, Awesome, Successful Brand & Business Smiley Face is unlike anything in orthodontics. When we unveiled the brand and the model we could hear the collective gro...

It’s About Getting Patients In The Door!!!!

We have talked about the vital and primary nature of the need to get patients in the door many times here on OrthoPundit but now that Smiley Face is opening I wanted to give the first of what will be ...

NEW Progressive Orthodontist Magazine Editors!

I’ve decided to change directions for the magazine! From now on, we are going to have the top tier movers and shakers in orthodontics as editors in their specific areas of expertise to make su...

How to Hire a Marketing Employee

By: Angela Weber, CMO OrthoSynetics  If you’re an orthodontic practice owner with ambitions to grow your patient base and even open up new locations, you know you need to aggressively market your s...

Does your marketing plan have the right stuff?

By Angela Weber Developing a successful marketing plan is a balancing act between building brand awareness and driving direct response.  Dr. Burris recently asked me what was so unique about what the...

TMI, Doctor.

By: Angela Weber, CMO OrthoSynetics The Internet is a wild and unpredictable place, as the saga o......