Pricing Implications
You get what you pay for… This was never more true in orthodontics than today. Though we try and ignore the fact, there is an implied agreement between orthodontists and our customers that transcend...
Thought Experiment – The Next Big Thing
Marc Ackerman & Ben Burris What event will totally disrupt the landscape of orthodontics more than any other we can imagine? That’s easy and we have mentioned it before: When someone is able to ...
100% No Show Rate!!
A general dentist friend told me the other day that she had a 100 percent no show rate for all the patients we sent them (we send out dozens of patients to GPs every patient day we have). I found this...
Implementation Prioritization
If you’re happy with your results, keep doing what you’re doing. If you’re unhappy with your results you need to change your actions (and probably your mindset) if you want different results. As...
Technology Will Not Fix What Ails Orthodontists
I received this unsolicited email a couple days ago. Honestly, I’m not sure what the phrase “When evolution means revolution” even means but I do know one thing – the “evolution” of “adv...
5% of Patients Cause 95% of Issues
By Bridget Burris We all know how we feel when we see “that” patient on our schedule for the day. Dread and anxiety set in and our day is already starting out with a negative attitude. No fun at a...
The Same Day Start: Instant Bracefication
Marc Ackerman Ben Burris It’s fun to watch things we’ve championed for years become mainstream. In spite of great resistance, the concept of putting braces on the same day as the new patient visit...
What’s Your Practice Worth?
This is a burning question in the minds of orthodontists. We used to think that we knew the answer, depending on only a handful of variables. In the past all you really needed to know to value a prac...