Thought Experiment – The Next Big Thing

Marc Ackerman & Ben Burris What event will totally disrupt the landscape of orthodontics more than any other we can imagine? That’s easy and we have mentioned it before: When someone is able to ...

Protecting the Public?

The last time organized dentistry and dental boards tried to “protect the public” they warned of the dangers of tooth whitening done outside the office of a licensed dentist. Of course there was n...

Truth?

We found this Facebook ad from the AAO interesting and thought provoking but we have a few questions/comments. If we are reading this correctly, the AAO is saying it is not possible to get straight te...

What’s Your Practice Worth?

This is a burning question in the minds of orthodontists. We used to think that we knew the answer, depending on only a handful of variables. In the past all you really needed to know to value a prac...

You Think SmileDirectClub Is Bad?

I know orthodontists generally hate SmileDirectClub but let me tell you what fully decentralized orthodontic treatment may look like in the future: Scenario #1 Imagine you want straighter teeth and so...

It’s Time to Grow Up

Orthodontists claim that receiving orthodontic treatment as a child or teen increases self-esteem and may foster a healthier self-image.  It has also been purported that after orthodontic treatment, ...

Is SmileDirectClub Appropriate for Teenagers?

For my entire career as an orthodontist I’ve been asked daily, “Does my child need braces?” by parents who want the best for their kids. My answer is always the same, “If you think your child ...