Orthodontic Assumptions

I was perusing mass emails in my spam folder when I came across one from OrthoYes. It was interesting for lots of reasons but the thing that struck me most were the assumptions that almost all orthodo...

Google vs Facebook Mindset

I assume marketing experts know the difference but I’d never considered the distinction between the two most popular digital marketing platforms in orthodontics and I’ve never heard anyone discuss...

WE ONLY HAVE ONE FEE!

I bet I get asked half a dozen times a day by fellow orthodontists on OrthoPundit, via FB messenger, via text, via email and on our ProOrtho FE Study group if we charge extra for RPEs, broken brackets...

A Better Use of Your Facebook Time

Since we opened Smiley Face in May I’ve been running our practice Facebook page, responding to messages, answering questions posted as comments and generally doing whatever needs to be done to enga...