Would You Rather?

A friend of mine was checking the KPIs and Me article and giving feedback when she mentioned how difficult it can be to get orthodontists to understand the value of increasing absolutes at the expense...

KPIs and Me

One of the things that orthodontists constantly ask one another is “What key performance indicators are most important?”This question is only slightly less popular than “What’s the one thing...

Making an Appointment is Enough

As I’ve mentioned, at Smiley Face we do a great deal of communication via Facebook messenger with consumers who are shopping for braces online. These free flowing, largely unstructured conversations...