The Conversion Breakdown

Ben Burris & Angela Weber Today’s orthodontic practice seeking growth requires a different mindset not only in how new patients are attracted but also in how we view key performance indicators. ...

Making an Appointment is Enough

As I’ve mentioned, at Smiley Face we do a great deal of communication via Facebook messenger with consumers who are shopping for braces online. These free flowing, largely unstructured conversations...

Consistent Problems Are Actually Opportunities

Do you have a problem that you have to deal with every single day in your business? Every week? Every month? If you said no I’d question your grasp of the day to day operation of your office, wonder...

Systems Are Great

They really are. Awesome scripting, excellent paperwork (physical and virtual), fantastic billing and collections, outstanding organization, super staff hierarchy and job descriptions… all of th...

Break the Cycle

Last night Bridget and I took the kids to one of our favorite spots for dinner. We didn’t make a reservation and the wait was significant (because Rocco’s Tacos rocks) but we lucked out and got a ...

What Is A GOOD Referral Source?

Ancient History When I got out of residency in 2004, this question was easy to answer. A good referral source was a general dentist or pediatric dentist who sent me every child or adult that the denti...

Doctor, Listen to the Patient!

By Jason Tam We just saw a nearly 18-year-old new patient as a 4th opinion. Usually I am a bit wary of these, especially if they have traveled some distance to see me, but hey, I had time. She had bee...

Do I Need Braces?

We get this from time to time from adults as well as parents who are eager to do the right thing for......