Google vs Facebook Mindset
I assume marketing experts know the difference but I’d never considered the distinction between the two most popular digital marketing platforms in orthodontics and I’ve never heard anyone discuss...
A Better Use of Your Facebook Time
Since we opened Smiley Face in May I’ve been running our practice Facebook page, responding to messages, answering questions posted as comments and generally doing whatever needs to be done to enga...
It’s About Getting Patients In The Door!!!!
We have talked about the vital and primary nature of the need to get patients in the door many times here on OrthoPundit but now that Smiley Face is opening I wanted to give the first of what will be ...
Technology Will Not Fix What Ails Orthodontists
I received this unsolicited email a couple days ago. Honestly, I’m not sure what the phrase “When evolution means revolution” even means but I do know one thing – the “evolution” of “adv...
The Economy Is Booming – Why Isn’t Your Practice?
The biggest problem facing orthodontic practices in the United States is a lack of new patients. Though there are outliers who have more work than they can handle and despite other concerns, orthodont...
What Is A GOOD Referral Source?
Ancient History When I got out of residency in 2004, this question was easy to answer. A good referral source was a general dentist or pediatric dentist who sent me every child or adult that the denti...