Orthodontic Assumptions

I was perusing mass emails in my spam folder when I came across one from OrthoYes. It was interesting for lots of reasons but the thing that struck me most were the assumptions that almost all orthodo...

Same-Day Starts – The Data!

By Jamie Reynolds In case you haven’t been paying attention to Ben lately (read: hiding under a rock), same-day starts are important…like really important.  A couple of years ago, I would...

How Much Do Braces Cost??

For almost a decade I held true to the “conventional wisdom” that we should not discuss how much orthodontic treatment costs over the phone. Consultant after consultant after consultant told us th...