The Conversion Breakdown

Ben Burris & Angela Weber Today’s orthodontic practice seeking growth requires a different mindset not only in how new patients are attracted but also in how we view key performance indicators. ...

You’re Asking the Wrong Questions

I get survey requests from the AAO regularly and I like to take them to see what residents, and thus their faculty, think is important. It also gives insight into what the people handing out grants ar...

Sell or Stay Put? Cash or Equity? Now or Later? A Discussion of the Orthodontic Marketplace 

It’s been an interesting couple years. The orthodontic market has changed so radically that it’s almost unrecognizable and the opportunities for orthodontists who own their own business are many&#...

Protecting the Public?

The last time organized dentistry and dental boards tried to “protect the public” they warned of the dangers of tooth whitening done outside the office of a licensed dentist. Of course there was n...