It’s Not About Price

Yes we have a flat fee of $2998 at Smiley Face. Yes I love it because at this price point I have a great deal of freedom to practice as I see fit, I treat only people I enjoy and I work only when I wa...

Right or Rich?

We average a couple visiting doctors a week at Smiley Face these days. Doctors who generally come to see what we are doing and learn but in a significant number of cases it is readily apparent that th...

Omnidirectional Orthodontics

Marc Ackerman & Ben Burris We were discussing orthodontic theory and practice from an historical point of view today and remembering that 1) Transverse First was a big deal in the 1990’s and ear...

Pricing Implications

You get what you pay for… This was never more true in orthodontics than today. Though we try and ......

$800,000

The other day I was asked why I think the median orthodontic pracrice is doing less than a million i......

White Coat Syndrome

Online, in lecture halls and in print, there are fanatical devotees of evidence based orthodontics w......

Shame On Us

I received a text a few days ago from a young orthodontist who is a few years out of school. They were distraught over a case that “didn’t turn out the way it should have” and they “didn’t f...