The Google Review Arms Race
I’ve always taken it at face value that every orthodontist needs to make a concerted effort to amass hundreds of positive google reviews. Why would someone dare question something so obviously true?...
CLINICAL TIMELINESS & EFFICIENCY
By Bridget Burris Running on time is the most important practice and team value that we have in our office. We consider it a sign of respect to see the patients when they are scheduled and get them ...
Implementation Prioritization
If you’re happy with your results, keep doing what you’re doing. If you’re unhappy with your results you need to change your actions (and probably your mindset) if you want different results. As...
Google vs Facebook Mindset
I assume marketing experts know the difference but I’d never considered the distinction between the two most popular digital marketing platforms in orthodontics and I’ve never heard anyone discuss...
Key Stressors in the Orthodontic Office
It shouldn’t be but practicing orthodontics and running an orthodontic business is generally considered very stressful by orthodontists. Conceiving, implementing and getting Smiley Face running wa...
Making an Appointment is Enough
As I’ve mentioned, at Smiley Face we do a great deal of communication via Facebook messenger with consumers who are shopping for braces online. These free flowing, largely unstructured conversations...
Punked!
Sometimes things just don’t go your way no matter your intentions or your actions! The new dental reality encompasses more than just the way we orthodontists do business. It has a great deal to ...
You’re Asking the Wrong Questions
I get survey requests from the AAO regularly and I like to take them to see what residents, and thus their faculty, think is important. It also gives insight into what the people handing out grants ar...
Jack of All Trades?
I am the first to admit that in the not too distant past I fell for the orthodontic groupthink that is the rush to add new services to our offices. I have since wised up as have many others who’ve t...
The Rules
A young adult I treated as a child is all grown up and set to attend dental school soon. We are supper happy for them as we are for anyone who sets their sights high, works hard, struggles and prevail...