Playing Offense or Defense?
By Marc Ackerman Lower incisors have to be positioned upright over basal bone and you must measure this on a lateral cephalometic radiograph before and after treatment. If you don’t finish your ...
They Can’t Get Away with That!
Marc Ackerman Ben Burris One of us went to an emergency meeting of the Massachusetts Association of Orthodontists last week. It was held at a small hotel in a nondescript meeting room with about 20 or...
If We Were Selling to Orthodontists…
We had another interesting thought experiment today. We imagined that we wanted to go into business selling a product (tangible good) to orthodontists and thought about what that would be. It was toug...
Market Penetration Will Outstrip Increasing Competition, for Some
I keep thinking about the generally agreed upon fact that roughly 3,000,000 people in the USA receive orthodontic treatment each year. That may sound like a lot but when you look at 3MM in the contex...
Calling It Like We See It: Two Questions
It’s highly possible that at some point in the next couple decades it will be legal for non-dentists to provide tooth straightening with clear aligners directly to the consumer. Outcome data from pa...
Couch to 5K
So it’s obvious that I need to lose weight and get back in shape. This is not the first time I’ve allowed my fitness to go by the wayside. Over the last 5 years I’ve been overly focused on busin...
What’s Your Practice Worth?
This is a burning question in the minds of orthodontists. We used to think that we knew the answer, depending on only a handful of variables. In the past all you really needed to know to value a prac...
Medically Necessary Orthodontic Treatment: A Serious Handicap to Orthodontics’ Bright Future
Marc Bernard Ackerman, DMD, MBA The American Association of Orthodontics Committee on Medically Necessary Orthodontic Care (MNOC) produced this statement in 2015 that is being promoted at the present ...