Making an Appointment is Enough
As I’ve mentioned, at Smiley Face we do a great deal of communication via Facebook messenger with consumers who are shopping for braces online. These free flowing, largely unstructured conversations...
WE ONLY HAVE ONE FEE!
I bet I get asked half a dozen times a day by fellow orthodontists on OrthoPundit, via FB messenger, via text, via email and on our ProOrtho FE Study group if we charge extra for RPEs, broken brackets...
A New Face in Orthodontics: Meet Smiley Face
Creation of An Authentic, Contiguous, Awesome, Successful Brand & Business Smiley Face is unlike anything in orthodontics. When we unveiled the brand and the model we could hear the collective gro...
Punked!
Sometimes things just don’t go your way no matter your intentions or your actions! The new dental reality encompasses more than just the way we orthodontists do business. It has a great deal to ...
A Better Use of Your Facebook Time
Since we opened Smiley Face in May I’ve been running our practice Facebook page, responding to messages, answering questions posted as comments and generally doing whatever needs to be done to enga...
You’re Asking the Wrong Questions
I get survey requests from the AAO regularly and I like to take them to see what residents, and thus their faculty, think is important. It also gives insight into what the people handing out grants ar...
Jack of All Trades?
I am the first to admit that in the not too distant past I fell for the orthodontic groupthink that is the rush to add new services to our offices. I have since wised up as have many others who’ve t...
Orthodontist with $1,000,000.00 in Student Debt
Utah Orthodontist, Dr. Mike Meru was featured yesterday in The Wall Street Journal for his outlier status of being one of 101 people in the US with a seven-figure student debt. I find the article int...