A New Face in Orthodontics: Meet Smiley Face

Creation of An Authentic, Contiguous, Awesome, Successful Brand & Business Smiley Face is unlike anything in orthodontics. When we unveiled the brand and the model we could hear the collective gro...

It’s About Getting Patients In The Door!!!!

We have talked about the vital and primary nature of the need to get patients in the door many times here on OrthoPundit but now that Smiley Face is opening I wanted to give the first of what will be ...

Need an Excuse to Visit Hawaii?

OrthoSynetics is sponsoring an all day learning event in Hawaii on Thursday, October 20th. We will discuss practical tips and tactics to supercharge your office while having a lot of fun – we al...

Does your marketing plan have the right stuff?

By Angela Weber Developing a successful marketing plan is a balancing act between building brand awareness and driving direct response.  Dr. Burris recently asked me what was so unique about what the...

TMI, Doctor.

By: Angela Weber, CMO OrthoSynetics The Internet is a wild and unpredictable place, as the saga of “Cecil the Lion and the Dentist” illustrates. When the hunter was identified as one Dr. Walter Pa...