Creation of An Authentic, Contiguous, Awesome, Successful Brand & Business Smiley Face is unlike anything in orthodontics. When we unveiled the brand and the model we could hear the collective gro...
We have talked about the vital and primary nature of the need to get patients in the door many times here on OrthoPundit but now that Smiley Face is opening I wanted to give the first of what will be ...
OrthoSynetics is sponsoring an all day learning event in Hawaii on Thursday, October 20th. We will discuss practical tips and tactics to supercharge your office while having a lot of fun – we al...
There’s been a lot of excitement about fee calculators (aka “sliders”) of late. I don’t really get it but, hey, it is what it is. Anyway I was in New Orleans last week at the O...
By Angela Weber Developing a successful marketing plan is a balancing act between building brand awareness and driving direct response. Dr. Burris recently asked me what was so unique about what the...
In my mind there is no difference among them. Each of these things brings patients in the door and has a cost and some aggrevation associated with utilizing them. Getting patients in the door today a...
By:Angela Weber, CMO, OrthoSynetics Even if the holiday season is your favorite time of year, you’ll recognize that it can be busy and stressful. For orthodontic practices, the holidays can also be ...
By: Angela Weber, CMO OrthoSynetics The Internet is a wild and unpredictable place, as the saga of “Cecil the Lion and the Dentist” illustrates. When the hunter was identified as one Dr. Walter Pa...