The Quest for Quality

I’ve enjoyed watching the explosion of groups and meetings that has happened over the last year. I love to see more people taking part in the conversation about what orthodontics is and where the pr...

If We Were Selling to Orthodontists…

We had another interesting thought experiment today. We imagined that we wanted to go into business selling a product (tangible good) to orthodontists and thought about what that would be. It was toug...