Right or Rich?
We average a couple visiting doctors a week at Smiley Face these days. Doctors who generally come to see what we are doing and learn but in a significant number of cases it is readily apparent that th...
A New Face in Orthodontics: Meet Smiley Face
Creation of An Authentic, Contiguous, Awesome, Successful Brand & Business Smiley Face is unlike anything in orthodontics. When we unveiled the brand and the model we could hear the collective gro...
Tactics Will Not Cure What Ails Orthodontists
We orthodontists are obsessed with the latest tactic/tip/pearl to do something “better” or faster or more effectively. No matter whether it’s clinical or practice management or marketing or HR, ...
Technology Will Not Fix What Ails Orthodontists
I received this unsolicited email a couple days ago. Honestly, I’m not sure what the phrase “When evolution means revolution” even means but I do know one thing – the “evolution” of “adv...
What Does the Average Orthodontic Consumer Look Like?
Not the average orthodontic patient seen in the traditional orthodontic office, the average consumer. There is a huge difference between the two but we orthodontists are generally unaware of the discr...
A Call for Professionalism
I listened to the talk “A Call for Professionalism” by Dr. Peter Greco and Dr. Eladio DeLeon, Jr. on the AAO member website (their talk starts about 1:34:00) and it was interesting to say the leas...
What Is Comprehensive Treatment?
I hear disparaging comments all the time from orthodontists when they talk about anything other than what they consider “comprehensive treatment”. But this begs the question, what exactly is the d...
Orthodontists, Raise Your Fees
Or keep them the same. Or do whatever you want. We don’t care what you do with your fees and we are not advocating that you lower them. All we are doing is pointing out SIX FACTS: The biggest proble...