Dr. Greg Jorgensen Rethinks the ABO in the AJO-DO

I have known Greg Jorgensen for many years and I can’t say enough good things about him. Few have the ability to recognize what is going on in the world or the will to change to meet the challe...

Great Is the Enemy of Good

Jim Collins famously said, “Good is the enemy of great” in his book Good to Great and I’ve taken that saying to heart for over a decade of trying to go from good to great in our dental business....

Modulate Service to Fit Price

  As we discussed before, we orthodontists are perfectionists. We truly believe (falsely believe) that if we don’t deliver what we consider a “perfect” result to each and every patient that...

Give The People What They Want!

We orthodontists have a big problem and almost all of us suffer from the same disease. Perfectionism. It’s ironic to me that in a profession where we are dealing with asymmetric people and too many ...

When SUPERMAN meets KRYPTONITE

By Anil Idiculla Caped crusaders.  Champions of good.  Protectors of the universe.  Dominators of snaggle. Whatever you wanna call it.  Superheroes.  We are all superheroes.  We all have a speci...