What Does the Average Orthodontic Consumer Look Like?

Not the average orthodontic patient seen in the traditional orthodontic office, the average consumer. There is a huge difference between the two but we orthodontists are generally unaware of the discr...

The Buy/Sell Dichotomy

This phenomenon has always been fun to watch but it has rarely been more apparent than now. If you want some good fun then go on any of the closed orthodontic groups and watch the membership scramble ...

Are You REALLY Protecting the Profession?

All I hear these days from a very vocal and very unhappy subset of orthodontists are vitriolic accusations and recriminations: “You’re destroying the profession” “How dare you betray your prof...