Tactics Will Not Cure What Ails Orthodontists

We orthodontists are obsessed with the latest tactic/tip/pearl to do something “better” or faster or more effectively. No matter whether it’s clinical or practice management or marketing or HR, ...

Technology Will Not Fix What Ails Orthodontists

I received this unsolicited email a couple days ago. Honestly, I’m not sure what the phrase “When evolution means revolution” even means but I do know one thing – the “evolution” of “adv...

Orthodontics IS a Commodity… Just Not To Orthodontists

Are shoes a commodity? Depends on your point of view. If you’re the average American they certainly are and shoes are bought by the vast majority on a sliding scale that leads with price while also ...