It’s Not About Price

Yes we have a flat fee of $2998 at Smiley Face. Yes I love it because at this price point I have a great deal of freedom to practice as I see fit, I treat only people I enjoy and I work only when I wa...

All Things Being Equal…

All things being equal, all orthodontists KNOW the following to be true: A higher conversion rate is better than a lower one. A higher collection rate is better than a lower one. A lower no-show rate ...

Right or Rich?

We average a couple visiting doctors a week at Smiley Face these days. Doctors who generally come to see what we are doing and learn but in a significant number of cases it is readily apparent that th...

NEVER Tell New Patients Your Price Over the Phone!

If you listen to consultants and gurus they will insist that orthodontists and their staff should never, ever respond to the question “How much do braces cost?” with a number. Some of the more lib...