You Can Make A Huge Difference!

By Jill Reynolds Today I had the pleasure of meeting a tender-hearted mother and a beautiful daughter who recently graduated valedictorian from her high school class. She told me she wants braces beca...

Train In Vain

By Marc Ackerman, DMD, MBA, FACD Many orthodontists speak reverently about being a member of the orthodontic profession. Platitudes like “it’s good for the profession”, “we owe it ...

Please Don’t Mess Up OUR Practices 

This is an open letter to all you associates out there from all of us who employ and pay you: I appreciate you, as I’m sure your employer does. You work hard but you are paid very well. It̵...

Do You Want the 99% or the 1%?

The answer is obvious. Or it should be. We orthodontists think it is obvious, but our actions often say otherwise. “What the heck are you talking about Burris?” I can hear you saying. I’m glad y...

In Town Transfer Patients

We spoke in detail about transfer patients from out of town on Sunday and based on the response I wanted to discuss transfer cases from other orthodontists in the same town. In town transfers are prob...

We Are Failing Our Patients & Fooling Ourselves

Whenever a group of orthodontists get together, the topic of transfer patients is bound to come up. It’s amazing that we always seem to receive patients who are in “terrible shape” ...

Insurance Benefits and PIF Accounts

I know that many of you offer a payment in full bookkeeping courtesy for patients who pay for treatment up front. It’s a very common thing to do and doing so makes logical sense given the reduce...

Herodontics

I was introduced to this term early in my orthodontic education but it took several years to fully understand what Herodontics is, why we engage in it and the results thereof. Herodontics is the act o...

Orthodontist or Circus Master?

I’ve bought and worked in dozens of orthodontic offices. I’ve visited hundreds of them. The two almost universally present issues I see are: 1) The office running significantly behind sche...