SDC, DSOs & ROI, Oh My!

The last few years have been terribly interesting! Unforeseeable and even unbelievable events seem to have become the norm and the pace of change is ever increasing. Adapt or die has never been more a...

Selling Something For Cost Is Dumb

I hear it all the time. Orthodontists decide they want a new product or technology and are “convinced” that it will grow the practice and attract patients… But they turn around and s...