Normalization of Expectations for Marketing and Referrals
By Angela Weber and Ben Burris Almost all orthodontists think they have an 80-90 percent conversion rate. And for some that may be true depending on how you measure it and at what point in the game me...
All Things Being Equal…
All things being equal, all orthodontists KNOW the following to be true: A higher conversion rate is better than a lower one. A higher collection rate is better than a lower one. A lower no-show rate ...
You’re Asking the Wrong Questions
I get survey requests from the AAO regularly and I like to take them to see what residents, and thus their faculty, think is important. It also gives insight into what the people handing out grants ar...
Consistent Problems Are Actually Opportunities
Do you have a problem that you have to deal with every single day in your business? Every week? Every month? If you said no I’d question your grasp of the day to day operation of your office, wonder...
Pending Management – The Data!
By Jamie Reynolds In previous posts, I shared some of the data we are collecting at OrthoFi. In a series of blog posts, I hope to share more of the data we have collected from over 60,000 starts and...