Does your marketing plan have the right stuff?

By Angela Weber Developing a successful marketing plan is a balancing act between building brand awareness and driving direct response.  Dr. Burris recently asked me what was so unique about what the...

Democracy & Truth

So over the last week or two we have had some fun in the Ortho101. I created a series of polls to compare and contrast some items that are rarely considered together and the results were interesting t...

Take The Braces Off… Then Put Them Back On!

Taking braces off is not a big deal. Neither is putting them on. With some focus, practice and intention, you and your team can do either of these procedures well south of the 30-minute mark. Seriousl...

Don’t Treat People The Way You Want To Be Treated

By Dr. Jason Tam From the time we leave high school, most of us are surrounded by professionals such as dentists, doctors, lawyers, accountants, engineers, etc.  We went through many years of school ...

Discovering Your Target Market and Reaching Them

In the first of what will be a regular series of guest blogs from industry leaders here on OrthoPundit.com, Angela Weber, CMO of OrthoSynetics has agreed to share her insight on how to identify and r...