Making an Appointment is Enough

As I’ve mentioned, at Smiley Face we do a great deal of communication via Facebook messenger with consumers who are shopping for braces online. These free flowing, largely unstructured conversations...

Consistent Problems Are Actually Opportunities

Do you have a problem that you have to deal with every single day in your business? Every week? Every month? If you said no I’d question your grasp of the day to day operation of your office, wonder...

Why 3000 Is More Than 5500

Marc Ackerman Ben Burris We have discussed repeatedly our belief that the average fee for orthodontic treatment will trend lower. This prediction has been met with shock and horror from the majority o...

The Traveling Orthodontist Diaries

By Nona Naghavi  I am always inspired by Ben’s thought provoking posts and laser sharp view into the future. He is constantly paving a tunnel to clear the path ahead and I’m grateful that I donâ€...

The Gaucho Consult

by Marc Bernard Ackerman, DMD, MBA Who doesn’t love churrascaria (Brazilian Pampas Barbeque)? O.K., you’re all thinking vegetarians and vegans. Duh. All kidding aside, even the non-carnivorous amo...

Pending Management – The Data!

By Jamie Reynolds In previous posts, I shared some of the data we are collecting at OrthoFi.  In a series of blog posts, I hope to share more of the data we have collected from over 60,000 starts and...