Customers Won’t Wait

Perhaps I’m a bad person or patient or customer or wherever but I’ve needed to get an eye exam and a physical for licensure for some time but I’ve been putting it off for a while. Y...

Research Shows Dental Therapists ARE Effective

So now that we have conclusive proof of their efficacy can dentists, organized dentistry and dental boards PLEASE stop hindering access to care for at risk kids by blocking legislation to allow Mid Le...

Assess Your Phone Skills (Worksheet Included)

By Amy Bradshaw What is it really like to call your office? Are your phones being answered promptly, consistently and with enthusiasm? I frequently call various businesses and I am continually amazed ...

Sales Is NOT a Four-Letter Word

I hear all the time from orthodontists how “our clientele is high end and we can’t do ‘sales’ because that demographic won’t tolerate it.” Of course this is just another way of defending t...

5% of Patients Cause 95% of Issues

By Bridget Burris We all know how we feel when we see “that” patient on our schedule for the day. Dread and anxiety set in and our day is already starting out with a negative attitude. No fun at a...

The Boutique Mentality

For years we have met colleagues who tell us that they have or are thinking of starting a boutique orthodontic practice. In our younger less skeptical days, we would take this at face value believing ...

Playing Offense or Defense?

By Marc Ackerman Lower incisors have to be positioned upright over basal bone and you must measure this on a lateral cephalometic radiograph before and after treatment. If you don’t finish your ...

Tempest in a Teapot

Imagine a person standing on the shore of an immense lake using a teaspoon to transfer water from the lake to their vegetable garden. When asked why they are using a teaspoon instead of something more...