Omnidirectional Orthodontics
Marc Ackerman & Ben Burris We were discussing orthodontic theory and practice from an historical point of view today and remembering that 1) Transverse First was a big deal in the 1990’s and ear...
Pricing Implications
You get what you pay for… This was never more true in orthodontics than today. Though we try and ignore the fact, there is an implied agreement between orthodontists and our customers that transcend...
$800,000
The other day I was asked why I think the median orthodontic pracrice is doing less than a million in production and, even if most orthodontists are producing in the 800 k range, how can they be broke...
Patients Just Don’t Get it!
I hear this all the time from doctors and team members alike. We tend to gripe and complain about all the things that patients consistently just don’t understand or do properly or follow through on....
White Coat Syndrome
Online, in lecture halls and in print, there are fanatical devotees of evidence based orthodontics whose shrill voices lament the absence of science in our profession. For proof and for comedic relief...
Shame On Us
I received a text a few days ago from a young orthodontist who is a few years out of school. They were distraught over a case that “didn’t turn out the way it should have” and they “didn’t f...
Thought Experiment – The Next Big Thing
Marc Ackerman & Ben Burris What event will totally disrupt the landscape of orthodontics more than any other we can imagine? That’s easy and we have mentioned it before: When someone is able to ...