Google vs Facebook Mindset
I assume marketing experts know the difference but I’d never considered the distinction between the two most popular digital marketing platforms in orthodontics and I’ve never heard anyone discuss...
Key Stressors in the Orthodontic Office
It shouldn’t be but practicing orthodontics and running an orthodontic business is generally considered very stressful by orthodontists. Conceiving, implementing and getting Smiley Face running wa...
Making an Appointment is Enough
As I’ve mentioned, at Smiley Face we do a great deal of communication via Facebook messenger with consumers who are shopping for braces online. These free flowing, largely unstructured conversations...
WE ONLY HAVE ONE FEE!
I bet I get asked half a dozen times a day by fellow orthodontists on OrthoPundit, via FB messenger, via text, via email and on our ProOrtho FE Study group if we charge extra for RPEs, broken brackets...
A New Face in Orthodontics: Meet Smiley Face
Creation of An Authentic, Contiguous, Awesome, Successful Brand & Business Smiley Face is unlike anything in orthodontics. When we unveiled the brand and the model we could hear the collective gro...
A “Fun” Exercise in Self-Assessment
Answer the following questions and write them down. Just write down what you think the numbers are as they don’t need to be perfect. How long is your average treatment time? What percentage of your ...
A Rant
Bridget just took a post dated check from a mom for our $292 down payment to get her started today because we had time. NOW. That as opposed to waiting for them to come back in a few weeks… Or m...
Punked!
Sometimes things just don’t go your way no matter your intentions or your actions! The new dental reality encompasses more than just the way we orthodontists do business. It has a great deal to ...
A Better Use of Your Facebook Time
Since we opened Smiley Face in May I’ve been running our practice Facebook page, responding to messages, answering questions posted as comments and generally doing whatever needs to be done to enga...
You’re Probably Doing It Already
It’s been interesting of late. I’ve probably talked to two dozen orthodontists over the last few months about their anxiety over a shrinking orthodontic practice. They tell me case starts are down...