Pricing Implications
You get what you pay for… This was never more true in orthodontics than today. Though we try and ignore the fact, there is an implied agreement between orthodontists and our customers that transcend...
$800,000
The other day I was asked why I think the median orthodontic pracrice is doing less than a million in production and, even if most orthodontists are producing in the 800 k range, how can they be broke...
Patients Just Don’t Get it!
I hear this all the time from doctors and team members alike. We tend to gripe and complain about all the things that patients consistently just don’t understand or do properly or follow through on....
White Coat Syndrome
Online, in lecture halls and in print, there are fanatical devotees of evidence based orthodontics whose shrill voices lament the absence of science in our profession. For proof and for comedic relief...
Thought Experiment – The Next Big Thing
Marc Ackerman & Ben Burris What event will totally disrupt the landscape of orthodontics more than any other we can imagine? That’s easy and we have mentioned it before: When someone is able to ...
AAO/Gaidge Report – We Kinda Suck…
It’s amazing to me that we, as a profession, still don’t consider keeping braces on people beyond estimated treatment time a bad idea. It IS a terrible idea for many, many reasons – ...
Death of a Salesman
The Hazards of Buying the Practice of an Orthodontist Who Dies Unexpectedly Several months ago a good friend of mine was confronted by a situation I see all too often. A local orthodontist died, had n...
100% No Show Rate!!
A general dentist friend told me the other day that she had a 100 percent no show rate for all the patients we sent them (we send out dozens of patients to GPs every patient day we have). I found this...