I Want a Lower Conversion Rate

Eureka!  I finally figured out something I’ve been pondering for over a month. I used to think a high conversion rate was important. Then I thought that conversion rate was irrelevant. I was wrong ...

It’s About Getting Patients In The Door!!!!

We have talked about the vital and primary nature of the need to get patients in the door many times here on OrthoPundit but now that Smiley Face is opening I wanted to give the first of what will be ...

Teledentistry: The New Frontier

I’ve launched the ATDA in an effort to shape the conversation around the practice of teledentistry – a tool to increase access to care for millions of Americans with innovative technological a...

NEWS FLASH!!

The kind of bracket you use has very little impact on your “clinical efficiency”. Now before you totally freak out, please allow me to elaborate on the reasons I hold this to be true. If you’ll ...

The Relentless Pursuit of Mediocrity

I recently read the article Key Performance Indicators by Charlene White in Orthotown magazine. Taken at face value, the article is an iteration of “average numbers” though it’s not entirely cl...

Signs

I saw this sign today while out and about (note the pen on a chain as well – what message is that sending?) and thought it made for a great blog topic. It’s the simple things that make all...

Consistent Problems Are Actually Opportunities

Do you have a problem that you have to deal with every single day in your business? Every week? Every month? If you said no I’d question your grasp of the day to day operation of your office, wonder...

20 Million or 100 Million?

I’ve had several conversations of late with orthodontists interested in joining or starting DSOs. They want me to advise them as to how to proceed in any number of variations on a deal that makes th...

Sit Down, Be Humble (or don’t)

I’ve been wondering lately if the definition of humble/humbled has changed without me knowing it so I consulted dictionary.com. Nope. The definition has not changed as you can see for yourself. The ...

Round Trippin!

“Round tripping the teeth is bad!” Every orthodontic resident has heard this phrase 1000 times and has probably repeated it at least as many as an orthodontist. But what is the basis for this “t...

Tactics Will Not Cure What Ails Orthodontists

We orthodontists are obsessed with the latest tactic/tip/pearl to do something “better” or faster or more effectively. No matter whether it’s clinical or practice management or marketing or HR, ...