If We Were Selling to Orthodontists…
We had another interesting thought experiment today. We imagined that we wanted to go into business selling a product (tangible good) to orthodontists and thought about what that would be. It was toug...
Market Penetration Will Outstrip Increasing Competition, for Some
I keep thinking about the generally agreed upon fact that roughly 3,000,000 people in the USA receive orthodontic treatment each year. That may sound like a lot but when you look at 3MM in the contex...
Imagine
Skeet and I had an interesting conversation this morning. We decided to imagine we were around during the heyday of Walmart’s explosion onto the market and that we were aware, at least to some d...
The Same Day Start: Instant Bracefication
Marc Ackerman Ben Burris It’s fun to watch things we’ve championed for years become mainstream. In spite of great resistance, the concept of putting braces on the same day as the new patient visit...
What’s Your Practice Worth?
This is a burning question in the minds of orthodontists. We used to think that we knew the answer, depending on only a handful of variables. In the past all you really needed to know to value a prac...
Impediments to Changing from Analog to Digital
It’s been an interesting week. We’ve just finished our book, Straighter: The Rules of Orthodontics and sent it to the printer, we’ve set a date for our first in person implementation...
Change, By Definition, Upsets The Majority
I’m constantly amazed by the two camps of orthodontists who like (or at least find interesting) what I have to say and those who literally despise me and everything I “stand for.” It’s...
Orthodontists Are Like Power Lifters
In power lifting, the heavier the weight you can lift the more points you score. Orthodontics isn’t judged by the same metrics yet we mistakenly believe that the harder the case, the more points we ...
The Future’s So Bright, I Gotta Wear Shades
There’s been some confusion about our predictions of 3000 dollar fees being the future of orthodontics and many see this as doom and gloom. Nothing could be further from the truth! Someho...
Roadmap 2022: Overcoming Impediments to the $3000 Fee**
** WE ARE NOT PROPHETS AND WE DON’T KNOW THAT THE AVERAGE FEE WILL BE $3000 DOLLARS EXACTLY BUT WE DO KNOW THE PRICE FOR TRADITIONAL ORTHODONTIC TREATMENT WILL DECREASE SUBSTANTIALLY. PICK YOUR OW...