There’s been some confusion about our predictions of 3000 dollar fees being the future of orthodontics and many see this as doom and gloom. Nothing could be further from the truth! Somehow we haven’t done a good job of explaining that along with lower fees we fully expect a 4-5 fold increase in the number of people seeking orthodontic treatment. This fact makes it clear that the future of orthodontics is truly bright for those who can comprehend what is going on and deliver what consumers want. It won’t be the same as it is now, it will be better. What we are currently doing as a profession in terms of price and volume is just not sustainable. Our goal in presenting these blogs is to get you, our colleagues, to take a moment and evaluate what you’re currently doing in practice.
Does this mean you should lower your fees today? Not unless you want or need to. Does this mean that there is 100 percent certainty that the average fee for orthodontic treatment will be 3000 dollars in 5 years? No! It’s our well researched opinion and we respect those who deny this scenario but feel that they have a responsibility to respond with a counter argument rather than just a knee-jerk emotional response.
So, if you listen to what we are advocating – overhead control, simplicity, giving consumers what they want, and avoiding groupthink, you’ll be in much better shape for increasing profit even if the price in your area doesn’t fall over the next five years. If our predictions are born out, you will be prepared to do extremely well while others struggle.
We don’t see the downside to our advice and can’t understand the obstinate, incensed response by some of you.
***The song quoted in the title of this blog is by the band Timbuk3