Recent Posts
Does your marketing plan have the right stuff?
By Angela Weber Developing a successful marketing plan is a balancing act between building brand awareness and driving direct response. Dr. Burris recently asked me what was so unique about what the...
The Contested Orthodontic Convention: How Did the ABO Get the Nomination with a Minority of Pledged Diplomates?
By Marc Ackerman The ABO website proclaims that 1 out of 3 orthodontists are board certified (33%).They report that there are 3410 active diplomates and the AAO membership website estimates 17,000 me...
You Suck…See You Next Week
By Mike Butler Being consistently bad is better than being inconsistently awesome. There are 41,394 Realtors in Arizona. That means there is one Realtor for every 153 residents. It’s insane! How in ...
Solid Strikes for Longer Tee Shots – Golf Tips with Andrew Rice
An often overlooked element of distance off the tea is the quality of the strike. Use these two drills to hit the ball like the best players in the world. Andrew Rice Director of Instruction at The Cl...
Propel Is My Backup Plan
As many of you know, I’m not big on complicating things. I like simple, straight forward treatment, simple mechanics, pragmatic treatment plans and predictable results. I don’t believe in...
What Is The Main Focus Of The AAO?
I had an interesting conversation with Chris Vranas, the Executive Director of the AAO, at the ADSO Summit in Vegas last weekend. He was there with the current and soon to be new Presidents of the AAO...
The Market Doesn’t Protect The Weak From The Strong
For decades, State Dental Boards have protected dentists from competition and allowed them to keep prices artificially high and supply artificially low. Though this is crazy and likely violates the Sh...
Better Is Relative
I love Michael Raynor’s Three Rules for running a great business: Better before cheaper: Don’t compete on price, compete on value. Revenue before cost: Don’t drive profits by cutting cost, ...